Customer retention: it’s not always about a discount

It’s a well known fact that retaining an existing customer is infinitely less expensive than finding and confirming a new customer. Hubspot will tell you that as little as a 5% increase in customer retention can improve company revenue by 25%-95%. So how do we get there? Do we need to create an ever-evolving three ring circus of customer surprises and delights… a little bit, let’s be honest, who doesn’t love a bit of a surprise!?! But sometimes the answer is more simple than that.

I’ve created a short video to get you started. I’d love to know your thoughts and experiences on the strategies you’ve used to retain customers in the past.

Facing a bigger challenge? Let’s jump on a call